Taking new patients · Rochester, NY
Family dentistry without the dread
Checkups, fillings, crowns and same-day emergency visits for kids and adults. We tell you the price before we start, and we name every insurance plan we take.
- 4.9★Google rating, 312 reviews
- Same dayvisits for toothaches and broken teeth
- Wed + Satevening and Saturday-morning visits
- $39/moSmile Club for adults without insurance
What we do
Everything a family needs, in one place
We’re general dentists. For something that needs a specialist, we tell you plainly and send you to a good one.
Checkups and cleanings
An exam, X-rays when you need them and a cleaning with a hygienist who explains what she sees.
See all services
Fillings, crowns and bridges
Tooth-colored fillings and crowns made to fit, with the price in writing before we begin.
Prices and what’s included
Same-day emergency care
A toothache or a broken tooth can’t wait. Call and we’ll see you today, patient or not.
What to do in an emergency
Kids and nervous patients
Unhurried visits, a hand signal to stop and nitrous oxide if you want it. Children are welcome from age one.
How we help
Whitening and clear aligners
Professional whitening, plus clear aligners for mild to moderate crowding.
See prices
Implants and dentures
Replace a missing tooth or a full set. We restore implants and refer the surgery when it’s complex.
Learn more
Since 2016
A neighborhood practice, on purpose
Dr. Elena Marquez opened Brightside in 2016 on Clover Street, after years in a big group practice where visits were timed to the minute. Here, a checkup is 60 minutes, you see the X-rays on the screen, and you leave with a written plan and prices.
She and Dr. Paul Hendricks are general dentists, and the team of nine includes two hygienists, two assistants and a front desk that reads your insurance so you don’t have to.
- Taking new patients, adults and children
- In-network with six dental plans, and we take Medicaid
- A membership plan if you don’t have insurance
New here? It’s easy
Most new patients are seen within two weeks.
- 1
Call or send a request
Call (585) 555-0142 or use our request form. Tell us who the visit is for and what days work.
- 2
Forms and insurance, ahead of time
We send forms from our secure practice software, and Renee checks your benefits so you know your share first.
- 3
Your first visit
About an hour: an exam, X-rays, a cleaning if your gums are healthy, and a plan in writing.
What patients say
- ★★★★★
“I hadn’t been to a dentist in six years and was embarrassed. Hannah never made me feel that way. Everything was explained before it was done, and I left with a written plan and the prices.”
Jenna R.New patient, BrightonReview on Google - ★★★★★
“Called at 8 about a cracked tooth and was in the chair by 10:30. Dr. Hendricks showed me the X-ray, gave me my options with what each one costs, and didn’t push the expensive one.”
Carlos M.Same-day visitReview on Google - ★★★★★
“They told me up front that they take my plan and what my share would be. The bill matched the estimate to the dollar. I wish every office worked this way.”
Denise T.Delta Dental patientReview on Google
News from the office
Your 2026 dental benefits end December 31: what to check now
Most plans reset on January 1 and unused benefits don’t carry over. A five-minute check now can save you money.
What to do if your child’s tooth gets knocked out
Fall sports season means chipped and knocked-out teeth. Here’s the one-minute version, and when to call.
Wednesday evenings until 7 are here to stay
Our late Wednesday started as a trial in the spring. Patients asked us to keep it, so we did.
Ready for a dentist who explains things?
Send a request and we’ll call you back within one business day. For a toothache, call us now.